The Team

Eric Wells


Chief Executive Officer

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Eric is the Founder/CEO of Deep Sleep Boost, Inc. He has worked on several projects in the life science space. Eric is an experienced CEO, serial entrepreneur, strategist, and investor with experience in acquiring and managing companies.


Michael Moore


 Chief Financial Officer

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Michael Moore is a Senior Executive with demonstrated leadership abilities to execute and deliver on the bottom-line goals developed through a Company’s strategic business plan. Michael is a pragmatic thinker who can architect a sales strategy while also being tactical and hands-on in the rollout of operational processes.


Lora Ivanova

Chief Growth Officer

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Lora Ivanova is the co-founder and CEO of myLAB Box, the first and only nationwide at-home personal health testing service in the U.S. myLabBox has rapidly become the new standard for sexual health and gained popularity with a large and diverse customer base.


Ceili Cascarano


Business, Brand, & Product Advisor

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Ceili is a strategist and business builder with 13 years CPG & health tech experience managing established brands and emerging innovations. Start-up and Fortune 50 experience. Johnson & Johnson alum, where she served as a corporate innovation strategist to identify and assess products, technologies, and business models for investment and growth; experience as a commercial leader and P&L owner for LISTERINE® and TYLENOL. Ceili received her MBA from Emory.


Rick Kates


Product Development & Technology Advisor

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Rick Kates is the Co-founder of Phenom Health and SOMN. Rick is a Senior General Management Entrepreneur AND "Intrapreneur" with a sustained track record of delivering results in multiple roles, across healthcare sectors and global markets. Rick spend over five years at Johnson and Jonson as Senior Director of Business Model Innovation, Consumer and Senior Director of WW Marketing Engagement Solutions. 

Rick specializes in driving increased revenue and profits in challenging competitive geographies, Ideating, developing and successfully commercializing new products in regulated global markets with a passion for innovation & user centered design. Rick also spent two decades at Bayer Healthcare holding a several Senior roles in Digital Health, Diabetes and Diagnostics. Rick received his Bachelor of Science in Phycology at the University of Toronto and completed the Harvard Business School Executive Education Program in 2015.


Russel Walters


Product Development & Scientific Advisor

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Russ Walters is the Co-founder of Phenom Health and SOMN. Russ' training in chemical and biomolecular engineering, along with curiosity and experiences across a range of fields, Russ works at the interface between industry, academia, and start-ups to create new technologies that become commercial products. Russ creates tools to understand and manage the knowledge supply chain between these entities. Active in academic research, he has worked for a large multinational for over 15 years and he has been a co-founder three times. He is a prolific inventor with 20+ issued US patents and an active researcher with 30+ peer reviewed publications. 

Specialties: Sleep, Digital Health, Complex Systems, Data, Surface Science, Dermatology, Skin Care, Pediatrics, Polymer Physics, Technology Development, and Innovation Management.

Russ holds a BS, in Chemical Engineering from Lehigh University, a M.S.E, in Chemical Engineering and a PH. D, Chemical and Biomolecular Engineering from University of Pennsylvania.


Bryan Ziegler

Financial Advisor

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Bryan comes to Hibernate from multinational banking firm Credit Suisse. Bryan previously worked for Philadelphia-based health benefits consultant, Wellness Coaches USA, serving two different Fortune 500 companies. Bryan has advanced Hibernate through the development stage at the JLabs facility in Houston’s Texas Medical Center.